Position Summary:
The Director, Strategic Accounts – HOA & Multi-Family is a leadership role responsible for driving business growth by expanding the company’s footprint within the homeowners association (HOA) and multi-family property management sectors. This individual will focus on lead generation, business development, and relationship management, working to strengthen existing partnerships while establishing new opportunities for long-term growth. The ideal candidate has a deep understanding of the roofing industry, strong sales and networking abilities, and a strategic mindset for identifying and capitalizing on market opportunities.
Key Responsibilities
Business Development & Lead Generation:
- Develop and implement targeted strategies to grow market share within the HOA and multi-family property management sectors.
- Research and identify new business opportunities by analyzing market trends, industry reports, and competitor activity.
- Proactively generate leads through direct outreach, referrals, strategic networking, and digital marketing efforts.
- Leverage existing relationships and industry networks to accelerate the company’s growth and identify high-potential opportunities.
- Establish partnerships with key industry associations and property management firms to gain credibility and expand the company’s reach.
- Manage and optimize the sales pipeline, ensuring a consistent flow of qualified opportunities.
Relationship Management & Client Engagement:
- Develop and maintain strong relationships with HOA boards, community managers, property management firms, real estate investors, and other key decision-makers.
- Act as a trusted roofing consultant, educating clients on best practices, preventative maintenance, and long-term cost-saving strategies.
- Create customized solutions based on client needs, presenting competitive roofing proposals and service offerings.
- Conduct site visits and inspections to assess client needs and provide expert recommendations.
- Follow up on leads and referrals promptly, ensuring consistent communication and engagement.
- Lead and facilitate client meetings, presentations, and proposal reviews to strengthen relationships and close deals.
Sales & Revenue Growth:
- Develop and execute a strategic sales plan to meet and exceed revenue targets in the HOA and multi-family roofing sector.
- Work closely with internal teams (estimating, project management, and operations) to ensure smooth project transitions and client satisfaction.
- Track and analyze sales metrics to identify trends, forecast revenue, and adjust strategies accordingly.
- Negotiate and close contracts while ensuring profitability and alignment with company objectives.
- Identify upsell and cross-sell opportunities, positioning the company as a long-term roofing partner for clients.
- Leverage CRM tools to track client interactions, sales progress, and follow-ups efficiently.
Brand Awareness & Industry Visibility:
- Increase brand visibility by actively participating in industry events, trade shows, and networking groups.
- Develop thought leadership content such as blogs, case studies, and white papers to establish the company as an authority in the HOA and multi-family roofing sector.
- Collaborate with the marketing team to create targeted campaigns and outreach strategies that resonate with HOA boards and property managers.
- Represent the company at industry panels, conferences, and association meetings, positioning it as the go-to roofing provider for multi-family properties.
- Engage in online forums, LinkedIn groups, and industry-specific communities to enhance visibility and credibility.
Customer Experience & Long-Term Growth:
- Ensure a seamless customer experience from the initial outreach through project completion and beyond.
- Gather and analyze client feedback to identify areas for improvement and innovation.
- Build long-term relationships by consistently delivering high-quality service, follow-ups, and maintenance solutions.
- Develop and implement client retention strategies, including maintenance programs, warranty follow-ups, and value-added services.
- Work with the executive team and Chief Executive Officer to refine service offerings, pricing models, and growth strategies based on market feedback.
Qualifications & Experience:
- Industry Experience: Minimum 10 years of experience in the roofing, construction, or property management industry, with a strong understanding of the HOA and multi-family sectors.
- Sales & Business Development Expertise: Proven track record in lead generation, sales, and client relationship management.
- Networking & Relationship Building: Established connections within the HOA and multi-family property management communities are a plus.
- Strategic Thinking: Ability to develop and execute long-term business growth strategies.
- Communication & Presentation Skills: Strong ability to articulate value propositions, conduct presentations, and engage decision-makers.
- Proficiency in CRM tools and sales software to track performance and manage relationships effectively.
- Education: Bachelor’s degree in business, marketing, construction management, or a related field preferred.
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
