GPAC is partnering with a innovative, growing K-12 independent school in Miami that is seeking to add an Director of Marketing to its team.
This school is seeking candidates who are:
- Entrepreneurial
- Creative
- Strategic
POSITION OVERVIEW
The Director of Marketing is responsible for developing and executing the school’s marketing and communication strategies. This role plays a key part in enhancing the school’s visibility, promoting its mission, and building strong relationships with current and prospective families. The ideal candidate will have a proven track record in marketing, branding, and communications.
KEY RESPONSIBILITIES
Marketing Strategy & Execution:
- Develop and implement a comprehensive marketing strategy aligned with the school’s mission and goals.
- Oversee the creation of marketing campaigns, including digital, print, and social media initiatives.
- Ensure consistent and high-quality branding across all platforms and materials.
- Manage the school’s website, ensuring content is current, accurate, and engaging.
Brand Management & Communications:
- Maintain and enhance the school’s visual identity, including logos, fonts, colors, and messaging.
- Create and manage content for newsletters, press releases, social media, and other communication channels.
- Collaborate with leadership to ensure internal and external messaging is clear, consistent, and impactful.
Community Engagement & Media Relations:
- Strengthen relationships with local and national media outlets.
- Manage press coverage, including responding to media inquiries and writing press releases.
- Promote school events, programs, and achievements through strategic media placement.
Content Creation & Oversight:
- Lead the production of marketing collateral, including brochures, flyers, and promotional videos.
- Oversee photography and videography to capture school events and activities for marketing purposes.
- Collaborate with faculty and staff to showcase student achievements and school initiatives.
Market Research & Analysis:
- Conduct market research to identify trends and opportunities.
- Track and analyze the effectiveness of marketing campaigns using relevant metrics and analytics tools.
- Provide regular reports and insights to school leadership.
Qualifications:
- Bachelor’s degree (or higher) in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience, preferably in an educational environment.
- Strong leadership and project management skills.
- Excellent written and verbal communication abilities.
- Proficiency in digital marketing, including SEO, social media management, and email marketing platforms.
- Experience with content management systems (CMS) and analytics tools.
A few more details about the school
- Innovative learning model
- Focus on academic excellence
- Collaborative team
- Professional growth opportunities
- Highly competitive salary & full benefits package
Please send your resume to david.libert@gogpac.com or apply using the provided link if you are interested in this opportunity.
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
